Abstract: In the inter-war period, the importance and circulation of illustrated postcards decreased. The declining tendency continued in the post-war years. Today, postcards have become useless. The ten types of local inter-war postcards identified so far have several characteristics: poor quality paper and print, no decorative elements, the dramatic decrease of the number of editors etc. Nevertheless, the relatively large number of illustrated postcards put Variaș on top of the list of inter-war localities with printed postcards. Editor E. Winkler made a special contribution – two thirds of the Variaș inter-war postcard types belong to him. The local German community was involved in marketing the postcards. A factor that facilitated their circulation was the purchasing power of the inhabitants of Variaș in the inter-war period.
